Global analog:"Gorillas" (Germany) The year of realization:2019 Type of innovation:service; conceptual Urban function:economy and employment The level of implementation: national Participants: private sector; citizens The model of communication: B2C Source: link 1
Problem in Russia: The darkstore model and fast delivery, for example in the Yandex.Lavka service, solves several problems.:
Expansion of the delivery area. If there are too many orders, you can open a new darkstore and redistribute orders to maintain the quality of service.
Scaling up the delivery. The opening of darkstores helps to scale delivery faster and reach new areas.
Reduced delivery time. For example, when ordering ready-made food or groceries, the speed of delivery is much more important to customers than when buying electronics or household goods.
Delivery automation. The service uses algorithms that help build routes, calculate the required number of vehicles and their characteristics, and monitor the work of transport contractors.
Solution in Russia: Yandex.Lavka is an express delivery service for groceries and basic necessities, operating according to the darkstory model. The main purpose of the service is to provide fast delivery of groceries and everyday goods. Some features of the Yandex.Lavka model:
The placement of darkstores in residential areas with high population density.
The use of automated algorithms for demand forecasting and inventory management.
Optimization of delivery routes using machine learning and geolocation technologies.
Own logistics infrastructure, including couriers on bicycles and electric scooters.
Each darkstore serves a limited area (usually within a radius of 1.5–2 km), which guarantees a minimum delivery time.
Key differences from the global analog: Both superfast delivery services are similar in principle: using darkcasters and couriers on bicycles or electric scooters. Nevertheless, the popularity of services in Russia and abroad varies significantly – while in Russia the concept of delivery using darkstores is only gaining momentum, in other countries this method of delivery did not meet expectations, which is why Gorillas ceased operations in 2024.
Fast delivery. Thanks to the network of darkstores, an order can arrive in 15 minutes after registration.
A wide range of products. The service offers products of various categories: from food to household chemicals and cosmetics.
Regular updating of the assortment. Yandex.Lavka introduces new items every few months and removes those that are not in demand.
Special offers and promotions. Using promo codes allows you to significantly save on orders. Regular promotions and bonuses make the service even more attractive to customers.
Round-the-clock operation. Even if you run out of groceries in the middle of the night, you can place an order and receive it as soon as possible.
Darkstore – a logistics center created specifically for processing online orders. It resembles a regular store, but it is intended exclusively for employees: here goods are collected, packed and sent to couriers.
